女病人喜欢医生态度好，男病人中意医疗服务好

　　路透社纽约健康消息 在美国亚利桑那州斯州召开的消费心理学会会议上发表的一项新研究发现：男病人和女病人对医生的期望重点完全不同。女病人喜欢态度好的医生，男病人希望能够有好的治疗效果。

　　美国宾州大学商学院市场学副教授威廉和同事们对居住在宾州中部的144位具有代表性的成年人进行了调查访问。被访者年龄在25-60岁之间，55%是女性。他们回答了35个问题，这些问题包括他们看家庭医生、儿科、妇科、内科医生以及其他医生的各种经验。结果很合乎一句老话：男人来自火星，女人来自金星。

　　许多女性认为与医生的关系很重要，她们很容易认同一些说法如：“我很高兴让他/她做我的医生”或“我很乐意毫无保留地推荐这位医生”。不管需要不需要，女性都很在乎是否能从医生那里获得医疗信息；女性还要觉得自己对和医生的关系有主动权，也希望医生能在智力上平等地对待她们。男性也觉得以上这些方面重要，但是，相比之下，医疗更重要。只要得到治疗，他们并不在意医生是否以傲慢的态度对待他们。医生诊所医疗设备的好坏，辅助检查设施的地点，以及辅助医疗服务的地点对男性来说很重要。而对女性来说，这些看的见的结构“硬件”就没有那么重要了。

　　作者认为，医生可以利用这些信息来分别对待男病人和女病人，提高服务质量。

　　Women Look for Caring Doctors，Men Want Treatment

　　NEW YORK (Reuters Health) - Men and women tend to emphasize different characteristics in their relationships with their physicians，recent research shows.

　　``Women are more concerned with having a relationship with their doctor and the strength of that relationship，while men are just interested in getting treated，‘‘ Jerome D. Williams told Reuters Health.

　　``In popular lingo，‘‘ he added，``our study tends to support the notion that ‘men are from Mars，and women are from Venus.‘‘‘ Williams，associate professor of marketing at Penn State University‘s Smeal College of Business Administration in University Park and colleagues conducted personal interviews with a cross-section of 144 adults aged 25 to 60 years old who were living in central Pennsylvania.

　　The respondents——55% of whom were female——answered a series of 35 questions pertaining to their experiences with their family physician，pediatrician，gynecologist，internist and other doctors.

　　Williams noted that more women than men felt that ‘‘relationship strength‘‘ was important. Women more strongly agreed with statements such as，``I am happy to have him/her as the doctor，‘‘ and ``I would be happy to recommend the doctor without any reservations，‘‘ Williams said.

　　Women indicated more concern with receiving medical information whenever needed，maintaining a sense of control in the relationship，and having their doctor view them as an intellectual equal，Williams said.

　　While men also value these qualities，Williams said that “men don‘t care if they are talked down to or if their doctor is arrogant as long as they are treated.“ Williams told Reuters Health that ``the characteristics of the medical facilities of the physician，the location of supplementary facilities，and the location of supplementary physician services were definitely more important with men.These“structural bonds” were not as important for women，he added.

　　Williams noted that physicians could use this information to adapt their approach in treating and interacting with men and women patients differently. He presented the findings recently at the Society for Consumer Psychology meeting in Scottsdale，Arizona.

2001.07.26